Budweiser APAC Leadership Program

Date Published

Growth is the goal for many organizations, but it can be difficult to manage. The change and uncertainty that comes with periods of growth require skilled leadership. Installing the right managers is the critical first step for growing organisations (Forbes, 2019). You need the right person in charge. According to research by Gallup, leaders account for 70 percent of the variation in team engagement levels, yet only one in ten people naturally have the skills needed to lead.

As Asia-Pacific (APAC) continues its blistering economic growth, AB InBev expanded its operations in the region, which has quickly become its fastest growing zone. The company immediately set out to equip its executives in the region with the capabilities to empower their teams and capitalize on growth opportunities. As long-time partners, we worked with AB InBev to expand on previous executive development initiatives into a new program for APAC executives.

Anheuser-Busch InBev

Anheuser-Busch InBev is a multinational drink and brewing conglomerate headquartered in Leuven, Belgium.

Formed in 2008 through the merger of Belgian brewing company InBev with US-based Anheuser-Busch, AB InBev currently accounts for around 30% of global beer sales volume, operating more than 600 beer brands in 150 countries.

With an already rich history of global M&A, AB InBev acquired British multinational competitor SABMiller in 2015 to become one of the largest fast-moving consumer goods companies in the world. The three core values of Dream, People, Culture run through each of its subsidiaries to bring together some 175,000 employees split across all geographical zones.

Driving peak performance in Asia-Pacific

The program provided rigorous executive development for AB InBev leaders in the APAC zone. Through the coaching curriculum, we sought to prepare recently elevated leaders for their new roles, instil important leadership capabilities, and drive peak performance in the region.

Bespoke development tailored to each executive

The program opened with a kick-off event including personalized introductions and connections for participants from across the region. All participants engaged in six sessions of executive coaching. Prior to the sessions, we performed deep psychometric analysis to craft a more impactful curriculum that was tailored to the specific needs of each leader. The program used feedback and input from the participants to drive more applicable and effective coaching insights.

Continuing the executive development journey

This development journey with Budweiser APAC's executives strengthened our partnership with the company. Since then, we have continued our work with a new program focused on psychological safety in their teams, including assessment and training. Budweiser APAC have also continued the program for their executives into 2022.

Budweiser APAC Leadership Program
A program to elevate senior leadership performance in the Asia Pacific region.
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