Considering your personality type is one lens through which to anticipate your potential strengths and stumbling blocks on the path of business-building. It can also help you navigate challenging situations, and develop into a better leader. Regardless of the model you use, it can be hard to harness the power of personality insight since the best psychometric test results are incredibly rich and complex. This is where it can help to draw on metaphors and allegories to help with interpretation and application.

Ania Teillard, a Jungian analyst, provides the story of a dinner party to help inform how we understand Jung's psychological types, and by derivation MBTI personality types (where the “-” signifies a floating “N/S” or “T/F” variable):

"The perfect hostess (Fe/E-FJ) receives the guests with her husband, a quiet gentleman who is an art collector and expert in ancient paintings (Si/IS-J). The first guest to arrive is a talented lawyer (Te/E-TJ). Then comes a noted businessman (Se/ES-P) with his wife, a taciturn, somewhat enigmatic musician (Fi/I-FP). They are followed by an eminent scholar (Ti/I-TP) who came without his wife, [then] a former cook (Fe/E-FJ), [and then] and a distinguished engineer (Ne/EN-P). One vainly waits for the last guest, a poet (Ni/IN-J), but the poor fellow has forgotten the invitation."

Each guest brings distinct qualities to the party. Similarly, each psychological type brings different qualities to the endeavour of entrepreneurship. Here, we consider the “entrepreneurship rating” of each type. If you've taken our psychological type identifier, you'll want to read your primary “function” below first, followed by your secondary one:

Extraverted Feelers (Fe/E-FJ)
Just like the “hostess” in the party description, they tend to be skilled at wooing investors, potential business partners, and other people of interest, and making sure their needs are met. However, sometimes they can become too fixated on meeting others' requirements, or be held back by a predisposition towards staying within the confines of what is socially acceptable.

Entrepreneurship rating: 6/10

Introverted Sensates (Si/IS-J)
As the “art collector” in the party description, they will tend to be good at comparing situations, options, products, or even people, and making suggestions based on past success. However, they have a tendency towards overcautiousness, and may be reluctant to try out new ideas.

Entrepreneurship rating: 4/10

Extraverted Thinkers (Te/E-TJ)
As the “lawyer” in the party description, they will tend to be skilled at the organisational, leadership, and results-based aspects of starting a business. However, they may lack finesse and sensitivity in some of their dealings with others.

Entrepreneurship rating: 7/10

Extraverted Sensates (Se/ES-P)
As the “businessman” in the party description, they will tend to be good at making decisions under pressure, and adapting to sudden changes in circumstances. On the other hand, they can sometimes be impatient and restless when it comes to hunkering down for the long ride.

Entrepreneurship rating: 7/10

Introverted Feelers (Fi/I-FP)
As the “musician” in the party description, they will tend to be skilled at communicating with others, and have a good “gut feel” when it comes to making decisions. On the other hand, they can be self-critical and sensitive, especially when presenting their work.

Entrepreneurship rating: 2/10

Introverted Thinkers (Ti/I-TP)
As the “scholar” in the party description, they will tend to be skilled at the more academic side of business development. Their capacity to root out inconsistencies will also come in handy. However, they often prefer to work alone, and may not have the best manner when dealing with people.

Entrepreneurship rating: 5/10

Extraverted Intuitives (Ne/EN-P)
As the “engineer” in the party description, they will tend to be skilled at thinking up new ideas, and finding innovative and creative solutions to problems. However, one of their biggest challenges is following projects or tasks through to completion.

Entrepreneurship rating: 8/10

Introverted Intuitives (Ni/IN-J)
As the “poet” in the party description, they will tend to be skilled at anticipating trends and envisioning consequences. However, they tend to be more concerned with the future than with immediate concerns, and often lack pragmatism.

Entrepreneurship rating: 7/10

If, and how, the given strengths and development areas show up depends on your background and the particular context you’re in. To get the most insight, think of particular situations where you might display the qualities mentioned. How can you capitalise on your strengths? How can you overcome or mitigate for your obstacles?








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