Impression management and women's leadership styles
A common theme in our work is impression management: how you control or influence others' perceptions of you. It has tangible consequences for situations in which you may regularly find yourself, including consensus building, chairing meetings, and client or supplier relationship building.
We've previously suggested that Edith Head's Dress for Success - although outdated from a gender equality perspective (inter alia) - offered some useful guidance to those wanting to add personal appearance to the arsenal at their disposal for impression management, leadership presence, and career management.
We now look at impression management as it relates to stereotypes about women's leadership styles.
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