Anheuser-Busch InBev is a multinational drink and brewing conglomerate headquartered in Leuven, Belgium.

Formed in 2008 through the merger of Belgian brewing company InBev with US-based Anheuser-Busch, AB InBev currently accounts for around 30% of global beer sales volume, operating more than 600 beer brands in 150 countries.

With an already rich history of global M&A, AB InBev acquired British multinational competitor SABMiller in 2015 to become one of the largest fast-moving consumer goods companies in the world. The three core values of Dream, People, Culture run through each of its subsidiaries to bring together some 175,000 employees split across all geographical zones.

The program provided rigorous executive development for AB InBev leaders in the APAC zone. Through the coaching curriculum, we sought to prepare recently elevated leaders for their new roles, instil important leadership capabilities, and drive peak performance in the region.

The program opened with a kick-off event including personalized introductions and connections for participants from across the region. All participants engaged in six sessions of executive coaching. Prior to the sessions, we performed deep psychometric analysis to craft a more impactful curriculum that was tailored to the specific needs of each leader. The program used feedback and input from the participants to drive more applicable and effective coaching insights.

This development journey with Budweiser APAC's executives strengthened our partnership with the company. Since then, we have continued our work with a new program focused on psychological safety in their teams, including assessment and training. Budweiser APAC have also continued the program for their executives into 2022.